Thanks to my 15 years of PR expericence and my weekly participation on LN24, I provide individuals and teams with the tools to deliver their messages with clarity, authenticity, and impact.
During the 2024 Brussels Coffee Show, I have been deeply involved in the planning and coordination of the event. My role encompasses overseeing every aspect of the show to ensure its smooth execution.
This magazine is more than a catalog; my goal was to make it an indispensable companion for every beauty advisor, enhancing their ability to create memorable customer experiences while driving their own growth.
As part of my mission within the Training Department of L’Oréal Luxe, I was tasked with developing a tool that could bridge the gap between our brand innovations and the beauty advisors in stores.
To mark the exciting relaunch of Kiehl’s in the Benelux, we knew we needed an event as bold and iconic as the brand itself. Inspired by Kiehl’s roots in New York City and its unapologetically edgy personality.
My role centered around two main pillars: crafting engaging content that resonated with the brand’s values and connect with the audience in a meaningful, scientific yet querky way.
This rooftop dinner wasn’t about over-the-top activations; it was about understated luxury and the beauty of simplicity. By offering a setting that spoke volumes about Mugler’s identity—bold and iconic.
Each event was designed to leave a lasting impression, creating a buzz that extended beyond the venue and into the digital world. By combining creativity, authenticity, and engagement.
These experiences were designed to do more than just impress—they aimed to build lasting bonds between Lancôme and its influencer community, creating genuine excitement and fun.
These events weren’t just about launching products; they were about building relationships. My goal was to create experiences so unique and compelling that they became stories influencers couldn’t wait to share.
Organizing a press conference or a luxurious dinner for journalists is about more than sharing news—it’s about creating an experience that reflects the brand’s prestige and leaves a lasting impression.
This extraordinary event celebrated timeless luxury with a twist, creating an unforgettable experience that blended the essence of chic fashion with the visionary surrealism of René Magritte.
By partnering with Marc Collé, Maasmechelen Village elevated the outlet shopping into an unforgettable moment. The launch was an experience that blurred the lines between art and fashion.